I’m Noah Johnson, a designer with a background in software engineering, lettering and graphic design. My career began in the video game industry, where I worked as a technical artist and tools programmer. My role bridged the gap between software engineering and art disciplines. I specialized in developing art asset pipelines, shader systems, and automation tools that streamlined the creative process for artists.

I first began exploring lettering and advertising design through my chain stitch embroidery business, working with restaurants, musicians, barbershops, bowling leagues, and hot rod shops—all in need of distinctive branding. This naturally expanded my work into hand-lettered logos and graphic design.

Drawing inspiration from the unsung commercial artists, embroidery operators, and sign painters of my favorite design eras (1930s-40s), my work blends the efficiency of a technical background with the quirky nuances of design done-by-hand.