ROLE:  LOGO LETTERING
PENCIL, ADOBE ILLUSTRATOR



BRUSHETTA SIGNS

Val from Brushetta Signs approached me to design a logo for her sign painting and design business. Designing for a  sign painter who is a strong designer was a little intimidating, but I was given a lot of creative freedom and trust. After a few sketches and some great conversations, I hand-lettered a central logo and supporting graphic.
Brushetta Logo
Brushetta Color Examples
Brushetta Color Examples
Brushetta Color Examples
Brushetta Color Examples
Brushetta Color Examples
Brushetta Color Examples
PROCESS

The custom “Brushetta” lettering draws inspiration from mid-century hand-painted scripts and my partner Tina Vines refined the script even further—she excels in this lettering style and brought a lot of finesse to the final forms. “SIGNS” was drawn in a bold, bouncy 1930s-style poster alphabet to add contrast and structure. And for the painter's palette, I leaned into the stippling style of shading commonly found in design from that same era.
Initial sketches below:
Brushetta Logo Sketches
Brushetta Logo Sketches
Brushetta Logo Sketches
Brushetta Logo Sketches
Brushetta Logo Sketches
Brushetta Logo Sketches
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