MLB | BOSTON RED SOX
The Boston Red Sox Creative Services team approached me to illustrate an internal mascot for their department, as well as design a throwback-inspired layout for the back of their team jackets. As a collector of historic sportswear emblem ephemera, I was thrilled to contribute to the visual identity of such an iconic organization.
For the mascot, the brief centered around Fenway Park’s infamous rat problem—a nod to the characters that linger in the dark, smoking after crowds have left the game. I designed a mascot that felt both mischievous and emblematic of the team’s behind-the-scenes creative hustle.
To complement the throwback Red Sox logo, I lettered “Creative Services” in a bouncy mid-century style, reinforcing the vintage aesthetic while maintaining cohesion with the team’s established brand imagery.
This project was a unique opportunity to blend storytelling, illustration, and lettering into a design that felt authentic, historic, and distinctly Red Sox.
Red Sox Throwback Logo
Design at Fenway Park
The Red Sox Rat
