EAST BAY SPEED & CUSTOM
For East Bay Speed & Custom, a shop specializing in early Ford hot rods - I created a logo that blends two lettering styles: the industrial feel of a 1930s modern poster alphabet and the dynamic movement of a 1950s hand-painted script. With the final design chainstitched onto a clicker jacket.
PROCESS
The script was derived from a style by Ray Baker of Lettering Inc., whose work I studied while developing the design. I began with hand-lettered sketches, refined the forms digitally, and prepared the final artwork for chainstitch embroidery using my in-studio setup.
East Bay Speed & Custom Embroidery
East Bay Speed & Custom Embroidery
