WRIGHTS TAVERN | ST. LOUIS
When the Wrights Tavern team approached me to create a logo for their new steakhouse and tavern, they felt their digital designs weren't capturing the warm, time-worn ambiance they envisioned. They pitched the idea of working backwards—starting with my hand-lettering and bringing it to life through chainstitch embroidery to achieve the desired texture.
Wright's Embroidery
Wright's Embroidery
Wright's Embroidery
Wright's Embroidery
Wright's Guilding
Wright's Backbar
Wright's Branding
Wright's Logo on Hat
PROCESS
At the time, I was knee deep in inspiration from the classic scripts found on 1930s German candy packaging, which had a heavy influenced the final design. I started with rough hand-lettered sketches, refining the forms digitally once we had a clear direction. The final design was chainstitched using my embroidery setup, adding the texture that informed the final digital artwork.
Early Wright's Concept Sketches
Early Wright's Concept Sketches
